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~subject:"Werbung"
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Consumer behavior
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Subject
All
Werbung
Konsumentenverhalten
80,405
Consumer behaviour
80,387
Theorie
11,950
Theory
11,899
Beziehungsmarketing
10,343
Relationship marketing
10,325
Markenführung
8,473
Brand management
8,467
Deutschland
7,701
Marketing
7,642
Markenimage
7,040
Brand image
6,893
Germany
6,665
Online retailing
5,848
Online-Handel
5,848
Kundenzufriedenheit
5,733
Customer satisfaction
5,726
Online-Marketing
5,287
Electronic Commerce
5,188
Social Web
5,186
Social web
5,186
Internet marketing
5,175
USA
5,166
United States
4,902
Markenartikel
4,814
Marketingmanagement
4,738
Brand
4,638
Dienstleistungsqualität
4,505
Service quality
4,504
Einzelhandel
4,476
Marketing management
4,294
Retail trade
4,270
E-commerce
4,078
Verbraucherverhalten
3,925
Werbewirkung
3,920
Advertising effects
3,828
Experiment
3,456
Advertising
3,327
Emotion
3,298
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Online availability
All
Undetermined
1,499
Free
561
Type of publication
All
Article
2,217
Book / Working Paper
1,724
Journal
29
Type of publication (narrower categories)
All
Article in journal
2,124
Aufsatz in Zeitschrift
2,124
Graue Literatur
154
Non-commercial literature
154
Hochschulschrift
151
Arbeitspapier
106
Working Paper
106
Thesis
96
Aufsatz im Buch
84
Book section
84
Collection of articles of several authors
80
Sammelwerk
80
Lehrbuch
63
Aufsatzsammlung
61
Konferenzschrift
53
Textbook
50
Dissertation u.a. Prüfungsschriften
43
Bibliografie enthalten
40
Bibliography included
40
Bibliographie
21
Wörterbuch
20
Conference proceedings
17
Case study
15
Conference paper
15
Fallstudie
15
Konferenzbeitrag
15
Handbook
13
Handbuch
13
Ratgeber
11
Guidebook
10
Nachschlagewerk
8
Reference book
8
Collection of articles written by one author
7
Einführung
7
Market information
7
Marktinformation
7
Sammlung
7
Beispielsammlung
6
Enzyklopädie
6
Bibliografie
4
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All
English
3,277
German
637
Undetermined
55
French
9
Russian
3
Swedish
2
Arabic
1
Bulgarian
1
Multiple languages
1
Norwegian
1
Polish
1
Portuguese
1
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Author
All
Septianto, Felix
20
Eisend, Martin
17
Bruhn, Manfred
15
Diehl, Sandra
15
Esch, Franz-Rudolf
14
Gierl, Heribert
14
Schweiger, Günter
14
Dahlén, Micael
13
Pelsmacker, Patrick de
12
Pepels, Werner
12
Kloss, Ingomar
11
Schrattenecker, Gertraud
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Mooij, Marieke K. de
10
Nickel, Volker
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Pflaum, Dieter
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Torres, Ivonne M.
9
Bellman, Steven
8
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Kroeber-Riel, Werner
8
Mueller, Barbara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Choi, Yung Kyun
7
King, Karen Whitehill
7
Moshary, Sarah
7
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Institution
All
Springer Fachmedien Wiesbaden
21
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
5
IP Deutschland GmbH <Köln>
5
Zentralausschuss der Werbewirtschaft
4
Zentralverband der Deutschen Werbewirtschaft
4
Uni-Taschenbücher GmbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Duncker & Humblot
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Agfa-Aktiengesellschaft
1
American Academy of Advertising
1
American association of Advertising Agencies
1
Art Directors Club <New York, N.Y.>
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Bayerische Akademie für Werbung und Marketing
1
Berliner Kommunikations-Forum
1
Boston College / Department of Economics
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Campus Verlag
1
Consumer Research Institute, inc.
1
DWK <2, 2003, München>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Ernährung / Sektion Baden-Württemberg
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Medienökonomie
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
International journal of internet marketing and advertising : IJIMA
44
Journal of advertising
41
Journal of promotion management : JPM
41
SpringerLink / Bücher
40
Psychology & marketing
38
Journal of retailing and consumer services
37
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Research
12
International journal of industrial organization
11
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Source
All
ECONIS (ZBW)
3,387
USB Cologne (EcoSocSci)
581
USB Cologne (business full texts)
1
EconStor
1
Showing
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1
Global marketing managment
Pandu, A.
-
2009
Persistent link: https://www.econbiz.de/10004939036
Saved in:
2
Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de
-
1998
Persistent link: https://www.econbiz.de/10000626940
Saved in:
3
Advertising in Asia : communication, culture, and consumption
Frith, Katherine Toland
(
contributor
)
-
1996
-
1. ed
Persistent link: https://www.econbiz.de/10000592392
Saved in:
4
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner
(
honouree
)
-
1994
Persistent link: https://www.econbiz.de/10000507908
Saved in:
5
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
6
Advertising and consumer psychology
Percy, Larry
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000330338
Saved in:
7
M&K : das DACH-Magazin für Markt und Kommunikation
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Saved in:
8
Werbung im und mit Sport
Dreyer, Axel
-
1986
Persistent link: https://www.econbiz.de/10000698424
Saved in:
9
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
10
Die Angst in der Werbung
Seel, Bernd R.
-
1983
Persistent link: https://www.econbiz.de/10000061998
Saved in:
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