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Marketing management
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Werbung
Management
46,240
Marketing
31,412
Marketingmanagement
17,084
Marketing management
16,262
Theorie
10,192
Theory
10,041
Deutschland
9,280
Germany
7,766
Consumer behaviour
5,306
USA
5,290
Konsumentenverhalten
5,186
United States
4,550
Strategisches Management
4,397
Unternehmen
4,076
Relationship marketing
3,805
Beziehungsmarketing
3,794
management
3,543
Brand management
2,872
Markenführung
2,865
Managers
2,704
Strategic management
2,699
Führungskräfte
2,658
Innovation
2,606
marketing
2,596
Electronic Commerce
2,534
Unternehmenserfolg
2,332
Welt
2,293
Marktforschung
2,283
World
2,253
Online-Marketing
2,224
Aufsatzsammlung
2,199
Betriebswirtschaftslehre
2,186
Firm performance
2,106
Internet marketing
2,087
Erfolgsfaktor
2,044
SME
1,957
KMU
1,945
Business economics
1,918
Multinationales Unternehmen
1,902
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351
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118
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1,598
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543
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34
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442
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139
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118
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109
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89
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89
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89
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82
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78
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70
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65
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48
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46
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45
Bibliografie enthalten
43
Bibliography included
43
Wörterbuch
29
Conference proceedings
27
Case study
22
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22
Ratgeber
22
Bibliographie
20
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19
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17
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17
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17
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17
Bibliografie
10
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10
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10
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9
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8
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8
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6
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6
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1,326
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761
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10
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9
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4
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2
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1
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1
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1
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Bruhn, Manfred
21
Esch, Franz-Rudolf
19
Kaiser, Harry M.
17
Pepels, Werner
17
Schweiger, Günter
14
Kloss, Ingomar
11
Koschnick, Wolfgang J.
11
Percy, Larry
11
Schrattenecker, Gertraud
11
Belch, George E.
10
Belch, Michael A.
9
Nickel, Volker
9
Pflaum, Dieter
9
Hackley, Christopher E.
8
Jones, John Philip
8
Wheeler, Alina
8
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Kroeber-Riel, Werner
7
Mooij, Marieke K. de
7
Rapp, Stan
7
Seebohn, Joachim
7
Diehl, Sandra
6
Kitchen, Philip J.
6
Okazaki, Shintaro
6
Pelsmacker, Patrick de
6
Thorson, Esther
6
Alozie, Emmanuel C.
5
Arens, William F.
5
Berger, Arthur Asa
5
Blakeman, Robyn
5
Bliemel, Friedhelm
5
Boenigk, Michael
5
Brunner, Christian Boris
5
Eisend, Martin
5
Elliott, Richard
5
Fuchs, Wolfgang
5
Huth, Rupert
5
Jain, Amit
5
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Springer Fachmedien Wiesbaden
18
American Marketing Association
7
IP Deutschland GmbH <Köln>
4
Zentralausschuss der Werbewirtschaft
4
Zentralverband der Deutschen Werbewirtschaft
4
Österreichische Werbewissenschaftliche Gesellschaft
4
Cornell University / Department of Agricultural Economics
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Duncker & Humblot
2
European Advertising Academy
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Gabler <Firma>
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
epubli GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Agfa-Aktiengesellschaft
1
Akademie für Naturschutz und Landschaftspflege
1
American Academy of Advertising
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
Berliner Kommunikations-Forum
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Campus Verlag
1
Centro de Estudios Financieros <Madrid u.a.>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Copenhagen Symposium <1, 1989>
1
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Published in...
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SpringerLink / Bücher
40
Journal of historical research in marketing
15
Journal of marketing communications
15
International journal of internet marketing and advertising : IJIMA
13
Journal of advertising research
12
Research
12
European journal of marketing : EJM
11
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of business research : JBR
9
Springer eBook Collection / Business and Economics
9
Journal of marketing management : MM
8
Journal of promotion management : innovations in planning and applied research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Modernes Marketing für Studium und Praxis
7
European journal of operational research : EJOR
6
Europäische Kulturen in der Wirtschaftskommunikation
6
Forschungsgruppe Konsum und Verhalten
6
Journal of marketing
6
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
UTB / Betriebswirtschaftslehre
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Basler Schriften zum Marketing
5
International journal of islamic marketing and branding
5
International journal of technology marketing : IJTMkt
5
Journal of advertising : official publication of the American Academy of Advertising
5
Konsum und Verhalten
5
Lehrbuch
5
The marketing review
5
Advances in advertising research
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
European Advertising Academy
4
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Source
All
ECONIS (ZBW)
1,512
USB Cologne (EcoSocSci)
640
USB Cologne (business full texts)
8
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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Showing
1
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10
of
2,175
Sort
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date (newest first)
date (oldest first)
1
How to market, advertise, and promote your business or service in your own backyard
Egelhoff, Tom
-
2008
Persistent link: https://www.econbiz.de/10004908820
Saved in:
2
Gimme! : the human nature of successful
marketing
Hallward, John
-
2007
Persistent link: https://www.econbiz.de/10004879545
Saved in:
3
Selling to India's consumer market
Bullis, Douglas
-
1997
Persistent link: https://www.econbiz.de/10004879763
Saved in:
4
Get noticed : how to boost your small business profile in 30 days or less
Gardner, Paula
-
2005
Persistent link: https://www.econbiz.de/10004925345
Saved in:
5
Prove it before you promote it : how to take the guesswork out of
marketing
Cuno, Steve
-
2008
Persistent link: https://www.econbiz.de/10004927156
Saved in:
6
InterActive
marketing
: how to use integrated offer-driven advertising, database
marketing
and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
7
Advertising and promotion : an integrated
marketing
communications approach
Hackley, Chris
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003898671
Saved in:
8
Moderne
Marketing
-Kommunikation : System - Prozess -
Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
9
Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation : eine Analyse der kurz- und langfristigen Effekte
Küster-Rohde, Franziska
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927072
Saved in:
10
Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred
-
2011
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009229464
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