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Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
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Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.; Hyman, Michael R.; Reast, Jon; … - In: Journal of business ethics : JOBE 123 (2014) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
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Ethnic identity in advertising : a review and meta-analysis
Sierra, Jeremy J.; Hyman, Michael R.; Heiser, Robert S. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 489-513
Persistent link: https://www.econbiz.de/10009678849
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Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.; Crask, Melvin R.; Zinkhan, George M. - 2009
Persistent link: https://www.econbiz.de/10003836356
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The concept of "imaginative intensity" in advertising
Erevelles, Sunil; Roundtree, Robert; Zinkhan, George M.; … - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
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On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.; Caruana, Albert; Zinkhan, George M. - 2006
Persistent link: https://www.econbiz.de/10003410979
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Two copy testing techniques: the cloze procedure and the cognitive complexity test
Zinkhan, George M.; Martin, Claude R. - In: Journal of business research : JBR 11 (1983) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10003626708