Two copy testing techniques: the cloze procedure and the cognitive complexity test
George M. Zinkhan; Claude R. Martin
| Year of publication: |
1983
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|---|---|
| Authors: | Zinkhan, George M. ; Martin, Claude R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 11.1983, 2, p. 217-227
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| Subject: | Werbung | Erfolg |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003626708