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Werbung
Consumer behaviour
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Batra, Rajeev
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Aaker, David A.
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"Low involvement" message reception : processes and advertising implications
Batra, Rajeev
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1984
Persistent link: https://www.econbiz.de/10000734103
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Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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Advertising management
Aaker, David A.
;
Batra, Rajeev
;
Myers, John Graham
-
1992
-
4. ed.
Persistent link: https://www.econbiz.de/10004127850
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4
Cable TV advertising : in search of the right formula
Batra, Rajeev
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10004080042
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