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Themed issue introduction: promises and perils of artificial intelligence and advertising

Rodgers, Shelly - In: Journal of advertising 50 (2021) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012483678

Reflections on professionalism and human touch : a tribute : editorial

Rodgers, Shelly - In: Journal of advertising 51 (2022) 3, pp. 269-272

Persistent link: https://www.econbiz.de/10013362307

Celebrating 50 years of the Journal of Advertising and beyond : prelude editorial

Rodgers, Shelly - In: Journal of advertising 51 (2022) 5, pp. 531-534

Persistent link: https://www.econbiz.de/10013417518

What a difference 50 years makes! : editorial

Rodgers, Shelly - In: Journal of advertising 51 (2022) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10013362226

Past, present, and future of the Journal of Advertising

Rodgers, Shelly - In: Journal of advertising 51 (2022) 2, pp. 133-135

Persistent link: https://www.econbiz.de/10013362263

Advertising theory

Rodgers, Shelly (ed.); Thorson, Esther (contributor) - 2012

Perspectives on advertising and advertising theory -- What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers -- Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R. L. Duff, and Xiaoli Nan -- Agency...