Similar Search Results

An examination into the effectiveness of two-sided comparative price appeals

Kamins, Michael A. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 64-71

Persistent link: https://www.econbiz.de/10001062769

Moderating disconfirmation of expectations through the use of two-sided appeals : a longitudinal approach

Kamins, Michael A. - In: Journal of economic psychology : research in economic … 8 (1987) 2, pp. 237-253

Persistent link: https://www.econbiz.de/10001043205

Marketing communications

Stewart, David W.; Kamins, Michael A. - In: Handbook of marketing, (pp. 282-309). 2006

Persistent link: https://www.econbiz.de/10003335132

Time Orientation and Attitude to Advertising in Explaining Advertising Avoidance

Davies, Gary; Rojas Méndez, José - Manchester Business School - 2002

Television has changed our use of time far more than any other technological development (Robinson 1990). For many, watching television has become the main leisure experience. By the late 1990’s in Britain, (one of the two countries where we undertook empirical work) people aged 4 and over...

Persistent link: https://www.econbiz.de/10005869969

Time pressure and time planning in explaining advertising avoidance behavior

Rojas-Méndez, José I.; Davies, Gary - In: Journal of promotion management : JPM 23 (2017) 4, pp. 481-503

Persistent link: https://www.econbiz.de/10011799258

When pretesting corporate social responsibility advertising can mislead : feelings vs attitudes

Han, Joon Hye; Grimes, Anthony; Davies, Gary - In: Corporate communications : an international journal 28 (2023) 6, pp. 924-942

Persistent link: https://www.econbiz.de/10014493933