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Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase...
Vermeir, Iris; Van de Sompel, Dieneke - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 205-233
Persistent link: https://www.econbiz.de/10010479072
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How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.; Coulter, Robin A.; Price, Linda L. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
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Comparing society’s awareness of women : media-portrayed idealized images and physical attractiveness
Lin, Chyong-ling; Yeh, Jin-tsann - In: Journal of business ethics : JOBE 90 (2009) 1, pp. 61-79
Persistent link: https://www.econbiz.de/10003928913
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Understanding the impact of self-concept on the stylistic properties of images
Yang, Xiaojing; Zhang, Jing; Peracchio, Laura A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 508-520
Persistent link: https://www.econbiz.de/10008728803
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Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin (contributor); Bell, Simon J. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003604132
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The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
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Impact of nudity in advertisements : comparison of the first results from Spain, France and the Czech Republic
Dianoux, Christian; Linhart, Zdenek - In: Proceedings of the 15th Annual Conference on Marketing …, (pp. 41-49). 2007
Persistent link: https://www.econbiz.de/10003628077
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Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula; Hatzithomas, Leonidas; Boutsouki, … - In: International journal of advertising : the review of … 41 (2022) 4, pp. 731-770
Persistent link: https://www.econbiz.de/10013209399