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Tourist brochures as a means to convey corporate image : the analysis of a case study in a rhetorical perspective
Santulli, Francesca - In: Discourse, communication and the enterprise : genres …, (pp. 371-389). 2011
Persistent link: https://www.econbiz.de/10009011222
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Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation
Pepels, Werner - 1996 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000584019
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The visual arts in society : their role in marketing communication and shaping social attitudes
Marciszewska, Barbara; Marciszewski, Piotr - In: European research studies 24 (2021) 1, pp. 748-762
Persistent link: https://www.econbiz.de/10012512588
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Subject heasdings in advertising marketing and communications media
Christianson, Elin B.; Strable, Edward G. - 1964
Persistent link: https://www.econbiz.de/10002012023
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Promotions in Print-Medien : Steigerungsmöglichkeiten d. Werbewirkung
1984
Persistent link: https://www.econbiz.de/10000120236
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Critique et perspectives méthodologiques des recherches sur l efficacité de l'affichage publicitaire
Pasquier, Martial - 1994
Persistent link: https://www.econbiz.de/10000902231
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On the nature of advertising and its role as a signal of quality
Overgaard, Per Baltzer - 1990
Persistent link: https://www.econbiz.de/10000786177
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Advertising media and markets
Duffy, Ben - 1985 - Reprint, orig. publ. New York 1939
Persistent link: https://www.econbiz.de/10000700850