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Werbung
Consumer behaviour
83,830
Konsumentenverhalten
81,381
Marktforschung
12,335
Brand image
11,245
Markenimage
11,133
Theorie
10,967
Theory
10,790
Brand management
10,333
Markenführung
10,254
Relationship marketing
9,707
Beziehungsmarketing
9,667
Market research
6,894
Customer satisfaction
6,009
Kundenzufriedenheit
5,843
Online-Handel
5,774
Online retailing
5,762
Deutschland
5,570
USA
5,453
Social Web
5,321
Markenartikel
5,320
Social web
5,319
Brand
5,247
United States
5,157
Online-Marketing
4,945
Germany
4,938
Internet marketing
4,922
Service quality
4,564
Dienstleistungsqualität
4,516
Einzelhandel
4,399
Retail trade
4,293
Werbewirkung
4,016
Advertising effects
3,973
Electronic Commerce
3,790
E-commerce
3,674
Verbraucherverhalten
3,598
Experiment
3,546
Marketingmanagement
3,503
Marketing management
3,476
Emotion
3,362
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575
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8
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6
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Septianto, Felix
22
Eisend, Martin
18
Gierl, Heribert
16
Pelsmacker, Patrick de
14
Taylor, Charles Raymond
14
Dahlén, Micael
13
Diehl, Sandra
12
Dens, Nathalie
11
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Stafford, Marla Royne
9
Torres, Ivonne M.
9
Choi, Yung Kyun
8
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Terlutter, Ralf
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Keller, Kevin Lane
7
Moshary, Sarah
7
Quach, Sara
7
Reijmersdal, Eva A. van
7
Rozendaal, Esther
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
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Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
6
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
IP Deutschland GmbH <Köln>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Management Association
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag, Marketing Anzeigen
1
Boston College / Department of Economics
1
British Market Research Bureau, ltd
1
Bundesverband der Deutschen Industrie
1
C. E. S. P.
1
Committee on Advertising
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschen Komitee der AIESEC e. V.
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
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International journal of advertising : the review of marketing communications
126
Journal of business research : JBR
104
Journal of marketing communications
100
International journal of advertising : the quarterly review of marketing communications
80
Journal of advertising research
78
Journal of advertising
49
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of promotion management : JPM
44
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
40
Psychology & marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
24
European journal of marketing : EJM
23
Journal of marketing research : JMR
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing letters : a journal of research in marketing
20
Journal of international consumer marketing
19
Marketing : ZFP ; journal of research and management
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Journal of global marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
SpringerLink / Bücher
14
European journal of marketing
13
Journal of historical research in marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
International journal of pharmaceutical and healthcare marketing : IJPHM
12
The journal of product & brand management
12
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Source
All
ECONIS (ZBW)
3,250
USB Cologne (EcoSocSci)
43
EconStor
7
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1
Brand imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
2
Wertepräferenzen in der Werbung des Premiumsegments der deutschen Automobilindustrie - eine Imagefrage
Iperen, Rudolf-Jan van
- In:
Kooperation und Effizienz in der …
,
(pp. 133-148)
.
2006
Persistent link: https://www.econbiz.de/10003323045
Saved in:
3
Wertepräferenzen in der Werbung des Premiumsegments der deutschen Automobilindustrie : eine Imagefrage
Iperen, Rudolf-Jan van
- In:
Kooperation und Effizienz in der …
,
(pp. 133-148)
.
2008
Persistent link: https://www.econbiz.de/10003700669
Saved in:
4
Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
5
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
6
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna
;
Thomas-Agnan, Christine
;
Simioni, Michel
-
2018
Persistent link: https://www.econbiz.de/10012267477
Saved in:
8
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
9
Strategic pricing and advertising in the presence of a counterfeiter
Buratto, Alessandra
;
Grosset, Luca
;
Zaccour, Georges
- In:
IMA journal of management mathematics
27
(
2016
)
3
,
pp. 397-418
Persistent link: https://www.econbiz.de/10011593259
Saved in:
10
Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
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