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Consumers' emotional responses to the Christmas TV advertising of four retail brands

Catwright, Joanna; McCormick, Helen; Warnaby, Gary - In: Journal of retailing and consumer services 29 (2016), pp. 82-91

Persistent link: https://www.econbiz.de/10011442359

How retailers support consumers during the pandemic : Kaufland case study

Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 178-189

communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising … running on Facebook and Instagram to unfold communication strategies, linguistic tools, brand values, and techniques of …

Persistent link: https://www.econbiz.de/10013170347

Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration

Munsch, Alison - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 10-29

Persistent link: https://www.econbiz.de/10012423197

Listen to this : why consumer behavior researchers should care about listening

Itzchakov, Guy; Wheeler, S. Christian - In: Consumer psychology review 7 (2024) 1, pp. 40-57

Persistent link: https://www.econbiz.de/10014505993

The application of neuromarketing tools in communication research : a comprehensive review of trends

Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756

Persistent link: https://www.econbiz.de/10014338321

Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector

Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207

Persistent link: https://www.econbiz.de/10014340170

A qualitative study of consumer perceptions about masculinity in advertising : content, sentiment, and discourse analysis

Kreicbergs, Toms; Ščeulovs, Deniss - In: International journal of learning and change : IJLC 16 (2024) 2/3, pp. 327-348

Persistent link: https://www.econbiz.de/10015065936

M&K : das DACH-Magazin für Markt und Kommunikation

Zürich : Galledia Fachmedien AG; 1994-[?]: Heerbrugg : …; … - 22.1994,4 -

Persistent link: https://www.econbiz.de/10000535452

Advertising : creative communication with consumers

Hepner, Harry Walker - 1964 - 4 ed.

Persistent link: https://www.econbiz.de/10000674672

Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung

Esch, Franz-Rudolf - 1998

Persistent link: https://www.econbiz.de/10008729634

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