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The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
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Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina; Pentina, Iryna - In: Journal of marketing communications 20 (2014) 3, pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
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Inclusive advertising for a better world
Viglia, Giampaolo; Tsai, Wanhsiu Sunny; Das, Gopal; … - In: Journal of advertising 52 (2023) 5, pp. 643-646
Persistent link: https://www.econbiz.de/10014422127
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Generating a visceral response : the effects of visceral cues in weight loss advertising
Amos, Clinton; Spears, Nancy - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 25-38
Persistent link: https://www.econbiz.de/10008665421
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How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric; Spears, Nancy - In: European journal of marketing 56 (2022) 1, pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
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Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh; Naderi, Iman; Spears, Nancy; … - In: Journal of macromarketing : examining the interactions … 38 (2018) 2, pp. 185-205
Persistent link: https://www.econbiz.de/10011883838