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Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin; De Run, Ernest Cyril - In: Asian Academy of Management journal : AAMJ 17 (2012) 1, pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
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A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
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Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei; Liu, Yung-I - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
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Targeting without alienating : multicultural advertising and the subtleties of targeted advertising
Johnson, Guillaume D.; Grier, Sonya A. - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 233-258
Persistent link: https://www.econbiz.de/10009154743
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
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The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo - In: Journal of advertising research 54 (2014) 3, pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
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On the importance of social integration for minority targeting effectiveness
Antioco, Michael; Vanhamme, Joëlle; Hardy, Anaïk; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 380-389
Persistent link: https://www.econbiz.de/10009684898
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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Endorser ethnicity impact on advertising effectiveness : effects of the majority vs. minority status of the target audience
Sobh, Rana; Soltan, Khaled - In: Journal of marketing communications 24 (2018) 6, pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
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Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong; Lee, Richard - In: Australasian marketing journal 26 (2018) 3, pp. 216-220
Persistent link: https://www.econbiz.de/10011954216