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Missing the mark : advertising...
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ECONIS (ZBW)
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Coloring outside the lines : suggestions for making advertising theory more meaningful
Faber, Ronald J.
;
Duff, Brittany R. L.
;
Nan, Xiaoli
- In:
Advertising theory
,
(pp. 18-32)
.
2012
Persistent link: https://www.econbiz.de/10009526924
Saved in:
2
A practical guide to experimental advertising research
Vargas, Patrick T.
;
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011686472
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3
Introducing a special issue on advertising & corporate social responsibility : editorial
Hayes, Jameson L.
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 205-209
Persistent link: https://www.econbiz.de/10013207289
Saved in:
4
Advertising in a media multitasking era : considerations and future directions
Duff, Brittany R. L.
;
Segijn, Claire M.
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10012201389
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5
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
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6
The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.
;
Stafford, Marla Royne
- In:
Advertising, promotion, and new media
,
(pp. 351-365)
.
2015
Persistent link: https://www.econbiz.de/10011708761
Saved in:
7
Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
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8
Using gay models in mainstream media : an expanded match-up hypothesis perspective
Chinchanachokchai, Sydney
;
Hanson-Rasmussen, Nancy
; …
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10013536009
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