//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
From rumors to facts, and fact...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
35
Konsumentenverhalten
35
USA
7
United States
7
Macht
6
Power
6
Experiment
5
Information behaviour
5
Informationsverhalten
5
Personality psychology
5
Persönlichkeitspsychologie
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Advertising effects
4
Emotion
4
Interdependent preferences
4
Nachfrageinterdependenz
4
Social status
4
Sozialer Status
4
Theorie
4
Theory
4
Werbewirkung
4
Communication
3
EU countries
3
EU-Staaten
3
Kommunikation
3
Loss aversion
3
Prospect Theory
3
Prospect theory
3
Psychology of advertising
3
Werbepsychologie
3
power
3
word of mouth
3
Behavioral economics
2
Beziehungsmarketing
2
Brand management
2
CAPM
2
Capital income
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
4
Author
All
Rucker, Derek D.
4
Brock, Timothy C.
1
Krause-Galoni, Rebecca
1
Mazzocco, Philip J.
1
Petty, Richard E.
1
Priester, Joseph R.
1
Published in...
All
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Journal of the Association for Consumer Research : JACR
1
Kellogg on marketing : the marketing faculty of the kellog school of management
1
The Sage handbook of advertising
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing advertising : from strategic planning to creative review
Rucker, Derek D.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 227-245)
.
2023
Persistent link: https://www.econbiz.de/10014283177
Saved in:
2
Understanding advertising effectiveness from a psychological perspective : the importance of attitudes and attitude strength
Rucker, Derek D.
;
Petty, Richard E.
;
Priester, Joseph R.
- In:
The Sage handbook of advertising
,
(pp. 73-88)
.
2007
Persistent link: https://www.econbiz.de/10003570219
Saved in:
3
Implications for advertising effectiveness of divergence among measured advertising effects
Mazzocco, Philip J.
;
Rucker, Derek D.
;
Brock, Timothy C.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 297-317)
.
2005
Persistent link: https://www.econbiz.de/10003113349
Saved in:
4
Fact versus fiction : blending storytelling with product attributes in advertisements
Krause-Galoni, Rebecca
;
Rucker, Derek D.
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
1
,
pp. 58-70
Persistent link: https://www.econbiz.de/10014633399
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->