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Heimatpflege zwecks Suppenpromotion : zum Einsatz von Lichtbildern und Filmen in der Schweizer Lebensmittelbranche am Beispiel von Maggi
Zimmermann, Yvonne - In: Zeitschrift für Unternehmensgeschichte 52 (2007) 2, pp. 203-226
Persistent link: https://www.econbiz.de/10003554065
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Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.; Peracchio, Laura A. - In: Journal of business research : JBR 68 (2015) 12, pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
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Picturing food : the visual style of teen-targeted food marketing
Ellison, Kirsten; Truman, Emily; Elliott, Charlene - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 352-366
Persistent link: https://www.econbiz.de/10014302696
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Alte und neue Wege des Gemeinschaftsmarketings für Agrarprodukte und Lebensmittel
Kliebisch, Christoph; Rugge, Matthias - Fakultät Wirtschafts- und Sozialwissenschaften, … - 2007
Centralen Marketing-Gesellschaft der Deutschen Agrarwirtschaft (CMA) ist das Gemeinschaftsmarketing jedoch vor allem in der …
Persistent link: https://www.econbiz.de/10011070430
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A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen; Zaccour, Georges - In: European journal of operational research : EJOR 237 (2014) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
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On pure-strategy nash equilibria in a duopolistic market share model
Binner, Jane M.; Ciardiello, F.; Fletcher, L. R.; … - In: International game theory review 21 (2019) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10012138697
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Food industry approach to rising prevalence of children obesity in the Czech Republic
Olšanová, Květa - In: Central European business review : CEBR 3 (2014) 3, pp. 7-15
Persistent link: https://www.econbiz.de/10010529020
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Food marketing to children : review of the issue for further exploration
Olšanová, Květa - In: Central European business review : CEBR 2 (2013) 3, pp. 43-50
Persistent link: https://www.econbiz.de/10010344402
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Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko; Chakravarti, Amitav - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
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Competitiveness and advertising in Greek food and beverage manufacturing firms
Notta, Ourania; Vlachvei, Aspassia - In: Marketing and management sciences : proceedings of the …, (pp. 140-146). 2010
Persistent link: https://www.econbiz.de/10003950573