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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118
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The fundamentals of marketing <dt.>
Russell, Edward - 2010
Persistent link: https://www.econbiz.de/10003906590
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Marketing revealed : challenging the myths
Burgers, Willem - 2008
Persistent link: https://www.econbiz.de/10003508554
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Alma Chrysler Jeep Dodge Ram : home of buddy, the four legged greeter
Balfanz, Henry B.; Verran, Brittany - In: Journal of business case studies 11 (2015) 1, pp. 35-40
Persistent link: https://www.econbiz.de/10011287549
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The economics of marketing and distribution
Nariu, Tatsuhiko - In: The Japanese economy : translations and studies 35 (2008) 2, pp. 5-22
Persistent link: https://www.econbiz.de/10003815881
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Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L. - In: Journal of historical research in marketing 7 (2015) 4, pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
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The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van; Leeflang, Peter; Wittink, Dick R. - 1999
Persistent link: https://www.econbiz.de/10001432857
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Fake discounts drive real revenues in retail
Ngwe, Donald - 2018
Persistent link: https://www.econbiz.de/10011931556