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Dynamics of retail adertising : evidence from a field experiment

Simester, Duncan; Hu, Yu Jeffrey; Brynjolfsson, Erik; … - In: Economic inquiry : journal of the Western Economic … 47 (2009) 3, pp. 482-499

Persistent link: https://www.econbiz.de/10003876107

Advertising in a competitive market : the role of product standards, customer learning, and switching costs

Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504

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Minimum advertised pricing : patterns of violation in competitive retail markets

Israeli, Ayelet; Anderson, Eric T.; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 539-564

Persistent link: https://www.econbiz.de/10011532318

Dynamics of Retail Advertising : Evidence from a Field Experiment

Simester, Duncan; Hu, Yu Jeffrey; Brynjolfsson, Erik; … - 2015

We present findings from a controlled field experiment that allows us to investigate the dynamic effects of retail advertising. The experimental design overcomes limitations that have hindered previous investigations of this issue. Our study uncovers dynamic advertising effects that have not...

Persistent link: https://www.econbiz.de/10014027327