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Werbung
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Eisend, Martin
6
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6
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3
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2
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2
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1
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American Management Association
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Axel Springer Verlag, Marketing Anzeigen
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British Market Research Bureau, ltd
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Bundesverband der Deutschen Industrie
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C. E. S. P.
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Deutsche Werbewissenschaftliche Gesellschaft
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Deutschen Komitee der AIESEC e. V.
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1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
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1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
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Journal of marketing research : JMR
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Prentice-Hall international series in management
4
European Advertising Academy
3
International's series in marketing
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
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3
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2
International journal of advertising : the review of marketing communications
2
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2
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2
Journal of promotion management : JPM
2
Kleiner Almanach der Marktforschung
2
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2
Mayschosser Gespräche : Fachtagung für Leiter von Kreditgenossenschaften
2
Qualitative marketing research : approaches, techniques and analysis
2
Routledge interpretive marketing research
2
Routledge studies in marketing
2
The Wiley marketing series
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
(An I.L.O. programmed book)
1
(Internationale Beiträge zur Markt- u. Meinungsforschung
1
47. National Conference, American Marketing Association, 15.-17.6.1964, Proceedings
1
A Mentor Executive Library Book
1
A century of marketing
1
ATV series of technical research studies
1
Advances in advertising research
1
Advertising Research Foundation Publications
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Australian economic history review : a journal of economic, business & social history
1
Boletín de estudios económicos
1
Business horizons
1
Der Beruf des Werbefachmanns in der veränderten Welt von morgen : [Festschrift für Hans Ludwig Zankl]
1
Der Volkswirt : Wirtschafts- und Finanz-Zeitung ; Pflichtbl. d. Frankfurter Wertpapierbörse
1
Dickenson series on business management
1
Die Betriebswirtschaft : DBW
1
Die Grossen Märkte der Welt
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ECONIS (ZBW)
248
USB Cologne (EcoSocSci)
2
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1
Viewer as media decision-maker : digital video recorders and household media consumption
Smith, Sarah M.
;
Krugman, Dean M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003853185
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2
The theory of niche and spending on mass media : the case of the "video revolution"
Dimmick, John W.
- In:
The journal of media economics
10
(
1997
)
3
,
pp. 33-43
Persistent link: https://www.econbiz.de/10001222021
Saved in:
3
Improvement of the methodology of justification of design decisions for creating an image video
Potrashkova, Lyudmyla
- In:
Technology audit and production reserves
4
(
2021
)
4/60
,
pp. 11-14
Persistent link: https://www.econbiz.de/10013167146
Saved in:
4
Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
5
Seeing the bigger picture : why market research history matters?
Crawford, Robert
- In:
International journal of market research
64
(
2022
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10012872698
Saved in:
6
Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
7
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
8
Sensus van besigheidsdienste, 1987
1989
Persistent link: https://www.econbiz.de/10000799609
Saved in:
9
Optimierung des finanziellen Umfanges von Absatzförderungsmaßnahmen unter Verwendung eines dynamischen Ansatzes aus der Kontrolltheorie - Entwicklung und Anwendung auf dem Trinkmil...
Nuppenau, Ernst-August
-
1988
Persistent link: https://www.econbiz.de/10000756276
Saved in:
10
Was bringt die Werbewirkungsforschung? : neuere Ansätze und Ergebnisse ; Dokumentation des Workshops vom 6. November 1992
Meffert, Heribert
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000873047
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