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Werbung
United Kingdom
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market value
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Advertising
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intangibles
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media advertising
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Firm value
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Großbritannien
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advertising expenditure
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valuation
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1998-2003
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earnings
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Qureshi, Maqsood Iqbal
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International journal of accounting, auditing and performance evaluation : IJAAPE
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Journal of accounting & management information systems : JAMIS
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ECONIS (ZBW)
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Valuation of various media advertising expenditures : UK perspective
Qureshi, Maqsood Iqbal
- In:
International journal of accounting, auditing and …
11
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011479076
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2
Relationship between advertising expenditures and earnings of the UK firms
Qureshi, Maqsood Iqbal
- In:
Journal of accounting & management information systems …
17
(
2018
)
4
,
pp. 591-604
Persistent link: https://www.econbiz.de/10011995394
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3
The value relevance of intangibles : some evidence on industry sector, firm performance and size effects
Qureshi, Maqsood Iqbal
- In:
International journal of accounting, auditing and …
13
(
2017
)
3
,
pp. 293-307
Persistent link: https://www.econbiz.de/10011818965
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