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The effect of advertising and in-store promotions on the demand for chocolate
Patalinghug, Jason C. - In: International journal of economics and finance 7 (2015) 10, pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
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Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls
Rath, Dr. Sabyasachi - 2010
Shoppers make up their mind about a product in about the time it takes to read this sentence. (Jack Neff , 2007). In the first 3-7 seconds after a shopper encounters a product on a store shelf, the marketers have the best chance of converting a browser into a buyer by appealing to their senses,...
Persistent link: https://www.econbiz.de/10014199005
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Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
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Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang - 2021
Persistent link: https://www.econbiz.de/10012594020
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The passive shopping stage : keeping in mind brand encounters
Micu, Anca C. - In: Cutting edge international research, (pp. 59-74). 2010
Persistent link: https://www.econbiz.de/10003985038
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An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.; Freeman, Gordon L.; Loudon, David L.; … - In: Health marketing quarterly 35 (2018) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
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Store environment and advertising : investigating two manipulative forces from the supermarket
Clochet, Joeri; Cosaert, Sam; Cherchye, Laurens; Rock, … - In: Review of business and economics 55 (2010) 1, pp. 90-106
Persistent link: https://www.econbiz.de/10003974506
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Competition in consumer shopping experience
Iyer, Ganesh; Kuksov, Dmitri - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
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Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan; Shams, Poja; Wästlund, Erik - In: Journal of retailing and consumer services 50 (2019), pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
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Consuming visions : accumulation and display of goods in America ; 1880 - 1920
Bronner, Simon J. (contributor) - 1989 - 1. ed.
Persistent link: https://www.econbiz.de/10004082001