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Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions
Mehta, Nitin; Chen, Xinlei; Narasimhan, Om - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 334-355
Persistent link: https://www.econbiz.de/10003736518
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Mobile ad fraud : empirical patterns in publisher and advertising campaign data
Liang, Yitian; Chen, Xinlei; Chen, Yuxin; Xiao, Ping; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10015057436
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Vigilant against manipulation : the effect of regulatory focus on the use of persuasion knowledge
Kirmani, Amna; Zhu, Rui Juliet - In: Journal of marketing research : JMR 44 (2007) 4, pp. 688-701
Persistent link: https://www.econbiz.de/10003569768
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Judging product effectiveness from perceived spatial proximity
Chae, Boyoun; Li, Xiuping; Zhu, Rui Juliet - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 317-335
Persistent link: https://www.econbiz.de/10009786434