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Tracking fraudulent and low-quality display impressions
Callejo, Patricia; Cuevas, Ángel; Cuevas, Rubén; … - In: Journal of advertising 49 (2020) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10012260486
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Historical impact of technological change on the US mass media advertising expenditure
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Technological forecasting & social change : an … 100 (2015), pp. 303-316
Persistent link: https://www.econbiz.de/10011571478
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US advertising expenditure trends : long run effects and structural changes with new media introductions
Esteban-Bravo, Mercedes; Vidal-Sanz, José M.; … - 2012
Persistent link: https://www.econbiz.de/10009685222