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Regulatory congruence effects...
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Werbung
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Kaiser, Harry M.
60
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48
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37
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29
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29
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21
Huh, Jisu
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Mueller, Barbara
20
Wilbur, Kenneth C.
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Yoon, Hye Jin
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Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Zentralausschuss der Werbewirtschaft
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Axel-Springer-Verlag
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American Marketing Association
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European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
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RWI - Leibniz-Institut für Wirtschaftsforschung
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Zentralverband der Deutschen Werbewirtschaft
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Bundesstelle für Aussenhandelsinformation
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Österreichische Werbewissenschaftliche Gesellschaft
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Axel Springer Verlag, Marketing Anzeigen
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Confederation British Industry
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European Advertising Academy
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Federal Trade Commission
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Deutscher Werberat
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International Association of Business Communicators
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International Chamber of Commerce
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Munich Business School
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Rationalisierungs-Kuratorium der Deutschen Wirtschaft
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Reklamutredningen, Utbildningsdepartementet
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Journal of advertising research
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International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
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167
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146
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82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European journal of operational research : EJOR
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Journal of historical research in marketing
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European journal of marketing : EJM
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62
International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
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International journal of industrial organization
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Psychology & marketing
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SpringerLink / Bücher
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Health marketing quarterly
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NBER Working Paper
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1,307
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date (oldest first)
1
Regulatory focus and choice : the impact of control perceptions on
advertising
effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
2
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in
advertising
?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
3
Pro-environment
advertising
messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
Saved in:
4
Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
Saved in:
5
Fair trade
advertising
: influences of information type and emotional appeal congruency
Hur, Songyee
;
Lee, Jung Eun
;
Stoel, Leslie
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012203409
Saved in:
6
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
7
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
8
Advertising
effectiveness : the role of content
Becker, Maren
-
2017
Persistent link: https://www.econbiz.de/10011716791
Saved in:
9
Emotional or rational? : the determination of the influence of
advertising
appeal on
advertising
effectiveness
Grigaliunaite, Viktorija
;
Pileliene, Lina
- In:
Scientific Annals of Economics and Business
63
(
2016
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10011647236
Saved in:
10
Understanding the impact of matchup between country-of-origin facets and country stereotypes on
advertising
effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
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