Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
SMS advertising : how message...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
7
Konsumentenverhalten
7
Online-Marketing
7
Internet marketing
6
Beziehungsmarketing
4
Relationship marketing
4
Beschwerdemanagement
3
Complaint management
3
Social Web
3
Social web
3
Advertising
2
Advertising effects
2
Dienstleistungsqualität
2
Marketing
2
Mobile Marketing
2
Mobile marketing
2
Mobile phone
2
Mobiltelefon
2
Service quality
2
Werbewirkung
2
2014-2015
1
Bank
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Brand management
1
CCB
1
Complainer emotions
1
Complaints
1
Complexity theory
1
Customer complaint behavior
1
Customer journey
1
Digital goods
1
Digitale Güter
1
Direct marketing
1
Direktmarketing
1
Emotion
1
Employee Preferences
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Varnali, Kaan
2
Toker, Aysegul
1
Yılmaz, Çengiz
1
Published in...
All
Electronic commerce research and applications
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
2
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
