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Werbung
Advertising effects
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Matthes, Jörg
9
Naderer, Brigitte
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Stubenvoll, Marlis
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Hirsch, Melanie
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Neureiter, Ariadne
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Schmuck, Desirée
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Journal of advertising
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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ECONIS (ZBW)
9
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1
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
2
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
3
Uncharted territory in research on environmental advertising : toward an organizing framework
Matthes, Jörg
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012201401
Saved in:
4
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
5
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
6
Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie
;
Stubenvoll, Marlis
;
Binder, Alice
; …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
Saved in:
7
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
8
Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Binder, Alice
;
Stubenvoll, Marlis
;
Hirsch, Melanie
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 206-222
Persistent link: https://www.econbiz.de/10013362271
Saved in:
9
Is it greenwashing? : environmental compensation claims in advertising, perceived greenwashing, political consumerism, and brand outcomes
Neureiter, Ariadne
;
Stubenvoll, Marlis
;
Matthes, Jörg
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10015050202
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