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Behavioural Study on Advertising and Marketing Practices in Online Social Media : Final Report
GfK Consortium - 2018
online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess …
Persistent link: https://www.econbiz.de/10012036381
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Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - 2009
readers, if we consider newspapers), or by both. We show that the scope for raising revenues from consumer payment is …
Persistent link: https://www.econbiz.de/10003861802
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Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle; Nilssen, Tore; Søgard, Lars - 2009
Persistent link: https://www.econbiz.de/10003872504
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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
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Advertising, society and consumer culture
Hovland, Roxanne; Wolburg, Joyce M. - 2010
Persistent link: https://www.econbiz.de/10003908723
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The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh; Tsai, Chia-ching; Cheng, Yin-hui; … - In: Journal of business and psychology 24 (2009) 4, pp. 485-491
Persistent link: https://www.econbiz.de/10003934773
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Brand meaning
Batey, Mark - 2008
Persistent link: https://www.econbiz.de/10003570355