dynamic branding and marketing communications strategies to survive in a changing world. This book provides recommendations …1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging …

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …

Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing … response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding …Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector …

-- Chapter 7: The 4-Step Influencer Marketing Framework -- Chapter 8: Measuring What Matters -- Glossary.- …In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing … advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals …