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Werbung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Internet
19,756
Theorie
11,021
Theory
10,797
Emotion
10,410
Beziehungsmarketing
9,249
Relationship marketing
9,238
Electronic Commerce
7,882
Brand management
7,518
Markenführung
7,517
E-commerce
7,350
Markenimage
6,564
Brand image
6,536
Online-Handel
6,168
Online retailing
6,153
USA
5,999
Deutschland
5,958
Social Web
5,794
Social web
5,789
Kundenzufriedenheit
5,755
Customer satisfaction
5,754
United States
5,731
Germany
5,425
Online-Marketing
5,222
Internet marketing
5,208
Dienstleistungsqualität
4,664
Service quality
4,654
Brand
4,251
Markenartikel
4,244
Einzelhandel
4,232
Retail trade
4,141
Experiment
4,027
Werbewirkung
3,765
Advertising effects
3,721
Verbraucherverhalten
3,566
Advertising
3,080
Preismanagement
2,936
Pricing strategy
2,928
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All
Undetermined
1,440
Free
601
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Article
2,267
Book / Working Paper
887
Journal
15
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Article in journal
2,164
Aufsatz in Zeitschrift
2,164
Graue Literatur
164
Non-commercial literature
164
Working Paper
128
Arbeitspapier
123
Aufsatz im Buch
96
Book section
96
Hochschulschrift
73
Collection of articles of several authors
51
Sammelwerk
51
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50
Konferenzschrift
32
Aufsatzsammlung
28
Conference paper
20
Konferenzbeitrag
20
Conference proceedings
12
Bibliografie enthalten
11
Bibliography included
11
Dissertation u.a. Prüfungsschriften
10
Lehrbuch
9
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8
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7
Sammlung
7
Case study
6
Fallstudie
6
Market information
6
Marktinformation
6
Reprint
5
Bibliografie
3
Bibliographie
3
Festschrift
3
Guidebook
3
Ratgeber
3
Doctoral Thesis
1
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1
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1
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1
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English
2,985
German
168
Undetermined
15
French
3
Russian
3
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1
Bulgarian
1
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1
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1
Portuguese
1
Swedish
1
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Author
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Septianto, Felix
19
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
14
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Rosengren, Sara
11
Schaffner, Sandra
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Torres, Ivonne M.
10
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Stafford, Marla Royne
8
Thaichon, Park
8
Wilbur, Kenneth C.
8
Wilson, Christopher
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Shin, Jiwoong
7
Terlutter, Ralf
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
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RWI - Leibniz-Institut für Wirtschaftsforschung
10
Axel-Springer-Verlag
9
National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
European Marketing Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Marktorientierte Unternehmensführung <München>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
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Published in...
All
International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
98
Journal of marketing communications
96
International journal of advertising : the quarterly review of marketing communications
75
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
43
International journal of internet marketing and advertising : IJIMA
42
Journal of promotion management : JPM
42
Journal of advertising : official publication of the American Academy of Advertising
39
Journal of retailing and consumer services
39
Psychology & marketing
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
24
Health marketing quarterly
24
Marketing letters : a journal of research in marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of current issues and research in advertising
18
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of consumer marketing
18
Journal of marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
SpringerLink / Bücher
13
Young consumers : insight and ideas for responsible marketers
13
Australasian marketing journal
12
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of historical research in marketing
12
Journal of consumer marketing
11
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Source
All
ECONIS (ZBW)
3,064
USB Cologne (EcoSocSci)
95
EconStor
6
USB Cologne (business full texts)
4
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1
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
2
Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad
;
Nika, Fayaz Ahmad
;
Shoib, Mohd Shah
; …
- In:
Global business review
19
(
2018
)
6
,
pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
Saved in:
3
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
4
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
5
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
6
React to the future : political visualization, emotional reactions and political behavior
McLaughlin, Bryan
;
Velez, John A.
;
Gotlieb, Melissa R.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 760-775
Persistent link: https://www.econbiz.de/10012200318
Saved in:
7
Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
8
Want to make me emotional? : the influence of emotional advertisements on women's consumption behavior
Majeed, Salman
;
Lu, Changbao
;
Usman, Muhammad
- In:
Frontiers of business research in China : selected …
11
(
2017
)
3
,
pp. 341-373
Persistent link: https://www.econbiz.de/10011849893
Saved in:
9
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
10
Personal and historical nostalgia : a comparison of common
emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
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