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Parenting strategies as influences of teen drinking via self esteem : an important area for family policy
Yang, Zhiyong; Schaninger, Charles M. - In: Journal of macromarketing : examining the interactions … 30 (2010) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10008758115
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How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong; Velasco, Franklin; Tanner, Emily C.; … - In: Journal of public policy & marketing 43 (2024) 1, pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
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The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R. - In: Journal of marketing communications 23 (2017) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
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Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
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Tell me a story : the role of narrative transportation and the C-Suite in B2B advertising
Anaza, Nwamaka A.; Kemp, Elyria; Briggs, Elten; … - In: Industrial marketing management : the international … 89 (2020), pp. 605-618
Persistent link: https://www.econbiz.de/10012291398
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Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten; Janakiraman, Narayan - In: Journal of business research : JBR 80 (2017), pp. 98-105
Persistent link: https://www.econbiz.de/10011771448