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Werbung
Marketingmanagement
17,148
Marketing management
16,557
Marketing
3,732
Market segmentation
3,599
Marktsegmentierung
3,273
Consumer behaviour
3,238
Konsumentenverhalten
3,129
Theorie
2,937
Theory
2,923
Relationship marketing
2,056
Beziehungsmarketing
2,040
Deutschland
1,901
Germany
1,828
USA
1,538
United States
1,475
Brand management
1,443
Markenführung
1,427
Online-Marketing
1,231
Internet marketing
1,192
Strategisches Management
1,187
Unternehmenserfolg
1,056
Firm performance
1,052
Strategic management
921
Innovation
908
Internationales Marketing
795
KMU
795
SME
794
International marketing
792
Marktforschung
786
Social Web
724
Social web
724
Market research
678
Markenimage
644
Brand image
643
Advertising
640
Marketing theory
601
Marketingtheorie
584
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582
Innovationsmanagement
550
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361
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312
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1
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59
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Graue Literatur
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38
Sammelwerk
38
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34
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30
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23
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18
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12
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6
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3
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3
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532
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135
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4
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2
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Bruhn, Manfred
19
Kaiser, Harry M.
16
Pepels, Werner
10
Esch, Franz-Rudolf
9
Pelsmacker, Patrick de
7
Percy, Larry
7
Hackley, Christopher E.
6
Jain, Amit
5
Malik, Garima
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Eisend, Martin
4
Gijsenberg, Maarten J.
4
Kinnucan, Henry W.
4
Kitchen, Philip J.
4
Laurie, Sally
4
Lloyd, Jenny
4
Mortimer, Kathleen
4
Taylor, Charles Raymond
4
Boenigk, Michael
3
Dekimpe, M. G.
3
Eagle, Lynne C.
3
Elliott, Richard
3
Forker, Olan D.
3
Fuchs, Wolfgang
3
Jacobi, Erik S.
3
Kerbache, Laoucine
3
Kerr, Gayle
3
Lee, Janghyuk
3
Lenz, John E.
3
Pei, Zhi
3
Pilarczyk, Bogna
3
Rosengren, Sara
3
Shimp, Terence A.
3
Steffenhagen, Hartwig
3
Voigt, Kai-Ingo
3
van Heerde, Harald J.
3
Anders, Sven
2
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American Marketing Association
4
Springer Fachmedien Wiesbaden
4
Cornell University / Department of Agricultural Economics
3
European Advertising Academy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
IGI Global
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
NetLibrary, Inc
1
Oblast Orel
1
Special Libraries Association
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Uni-Taschenbücher GmbH
1
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Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
9
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
International journal of internet marketing and advertising : IJIMA
6
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
SpringerLink / Bücher
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of industrial organization
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Economics and business review
3
European Advertising Academy
3
European research studies
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
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Source
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ECONIS (ZBW)
656
USB Cologne (EcoSocSci)
15
EconStor
3
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674
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1
A classified afvertisement framework to support niche and other targeted markets
Bodenmiller, Adam E.
;
Shaout, Adnan K.
;
Tyankov, Zhivko V.
- In:
International journal of enterprise information systems …
12
(
2016
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011592039
Saved in:
2
Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I.
-
1985
Persistent link: https://www.econbiz.de/10000087995
Saved in:
3
Raising consumers : children and the American mass market in the early twentieth century
Jacobson, Lisa
-
2004
Persistent link: https://www.econbiz.de/10001945406
Saved in:
4
Market segmentation : concepts and applications
Engel, James F.
(
ed.
);
Fiorillo, Henry F.
(
ed.
); …
-
1972
Persistent link: https://www.econbiz.de/10000580227
Saved in:
5
Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon
;
Al-Azri, Hamed
;
Alfarhan, Usamah F.
; …
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
Saved in:
6
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
7
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
8
Imperfect targeting and advertising strategies
Karle, Heiko
;
Reisinger, Markus
-
2023
Persistent link: https://www.econbiz.de/10014422619
Saved in:
9
Segmentation, advertising and prices
Galeotti, Andrea
;
Moraga-González, José Luis
- In:
International journal of industrial organization
26
(
2008
)
5
,
pp. 1106-1119
Persistent link: https://www.econbiz.de/10003763950
Saved in:
10
"LOV" and the big screen : a value-system segmentation of movie goers
Marchand, June
;
Khallaayoune, Zakaria
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008840825
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