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Werbung
Consumer behaviour
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12,255
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6,892
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6,884
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6,626
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6,383
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5,941
Germany
5,907
Customer satisfaction
5,864
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5,842
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5,732
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5,718
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5,669
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5,621
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5,199
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5,194
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5,145
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5,134
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4,614
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4,579
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4,564
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4,552
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4,486
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4,437
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4,096
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3,808
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3,789
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3,735
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3,664
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Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Pelsmacker, Patrick de
14
Dahlén, Micael
13
Diehl, Sandra
12
Pepels, Werner
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Koschnick, Wolfgang J.
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Bruhn, Manfred
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Bellman, Steven
8
Clow, Kenneth E.
8
Dodoo, Naa Amponsah
8
Esch, Franz-Rudolf
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Wheeler, Alina
8
Wilbur, Kenneth C.
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Baack, Donald
7
Choi, Yung Kyun
7
Collins, Thomas L.
7
Keller, Kevin Lane
7
Moshary, Sarah
7
Quach, Sara
7
Rapp, Stan
7
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9
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8
American Marketing Association
7
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
NetLibrary, Inc
2
Nordic Council of Ministers
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
epubli GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
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1
Akademie für Naturschutz und Landschaftspflege
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
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1
Boston College / Department of Economics
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Centro de Estudios Financieros <Madrid u.a.>
1
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1
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1
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1
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1
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1
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1
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1
Deutschland / Bundeswehr / Universität Hamburg
1
Dialog Marketing Competence Center <Kassel>
1
Duncker & Humblot
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
101
Journal of marketing communications
96
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
71
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
46
Journal of advertising
42
Journal of promotion management : JPM
42
Journal of retailing and consumer services
39
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
28
Journal of current issues and research in advertising : JCIRA
26
Journal of historical research in marketing
25
Health marketing quarterly
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
SpringerLink / Bücher
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing research : JMR
18
International journal of consumer studies
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Journal of Islamic marketing : JIMA
12
Journal of marketing management : MM
12
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ECONIS (ZBW)
3,432
USB Cologne (EcoSocSci)
243
EconStor
13
USB Cologne (business full texts)
8
BASE
3
RePEc
3
OLC EcoSci
2
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Showing
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10
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date (oldest first)
1
Advertising to reduce
meat
consumption : positive framing versus negative framing effects on attention
Zunckel, Caitlin
;
Pillay, Pragasen
;
Drummond, Mark Hamilton
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10014426718
Saved in:
2
Advertising of meats by chain grocery companies : 1. methods, 2. prices
Rhoades, E. L.
-
1930
Persistent link: https://www.econbiz.de/10002693358
Saved in:
3
Voluntary chains as distributors of meats and other perishable foods : 1. purchasing methods, 2. advertising and merchandising
Rhoades, E. L.
-
1930
Persistent link: https://www.econbiz.de/10002693449
Saved in:
4
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean
meat
products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
5
Does mass media fuel, and easy credit facilitate, impulse buys?
Huovinen, Pasi
(
contributor
);
Rouvinen, Petri
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003655915
Saved in:
6
Cultural paradox in advertising : evidence from
Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
7
Reklam funkar inte på mig : unga, marknadsföring och internet
2010
Persistent link: https://www.econbiz.de/10003930191
Saved in:
8
Assessing the effectiveness of MPP
meat
advertising and promotion in the Japanese market
Comeau, Allison
;
Mittelhammer, Ron C.
;
Wahl, Thomas I.
-
1996
Persistent link: https://www.econbiz.de/10000953584
Saved in:
9
Quantity and quality effects of advertising : a demand system approach
Dong, Diansheng
;
Kaiser, Harry M.
;
Myrland, Øystein
- In:
Agricultural economics : the journal of the …
36
(
2007
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10003548774
Saved in:
10
The incidence of the costs and benefits of generic advertising
Alston, Julian Mark
;
Chalfant, James Allen
;
Piggott, …
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 665-671
Persistent link: https://www.econbiz.de/10001500425
Saved in:
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