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Werbung
Deutschland
456,554
Germany
239,592
Consumer behaviour
83,957
Konsumentenverhalten
81,508
Theorie
32,243
Theory
31,156
USA
18,098
Schätzung
18,095
Estimation
16,117
United States
15,326
Großbritannien
14,090
Recht
12,500
United Kingdom
11,791
Advertising
11,392
Deutschland <Bundesrepublik>
11,268
Frankreich
11,188
Relationship marketing
11,153
Beziehungsmarketing
11,141
EU-Staaten
10,834
EU countries
10,332
Welt
8,949
Brand management
8,908
Markenführung
8,851
France
8,656
Vergleich
8,431
World
8,393
Geschichte
8,116
Comparison
7,648
Innovation
7,347
Brand image
7,266
Markenimage
7,255
Wirkungsanalyse
7,025
Bank
6,621
KMU
6,571
SME
6,449
Impact assessment
6,384
Customer satisfaction
6,222
Online-Handel
6,152
Online retailing
6,122
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Undetermined
3,364
Free
1,941
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Article
7,670
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6,118
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129
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1
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1
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Article in journal
5,589
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5,589
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811
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811
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713
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713
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652
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616
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406
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218
Sammelwerk
218
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210
Konferenzschrift
147
Aufsatzsammlung
135
Lehrbuch
115
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98
Dissertation u.a. Prüfungsschriften
97
Bibliografie enthalten
74
Bibliography included
74
Conference paper
55
Konferenzbeitrag
55
Conference proceedings
51
Case study
50
Fallstudie
50
Wörterbuch
47
Ratgeber
36
Reprint
32
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30
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29
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28
Sammlung
28
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23
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23
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22
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19
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19
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19
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19
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19
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English
9,727
German
2,182
Undetermined
1,905
French
63
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25
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18
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10
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10
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9
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6
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6
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6
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4
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3
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2
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2
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2
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1
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1
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1
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1
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Author
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Dahlén, Micael
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Stafford, Marla Royne
23
Schweiger, Günter
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Campbell, Colin L.
18
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
OECD
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
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Published in...
All
Journal of advertising research
241
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
55
Psychology & marketing
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
46
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Economics letters
30
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Source
All
ECONIS (ZBW)
12,510
USB Cologne (EcoSocSci)
1,307
EconStor
47
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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date (oldest first)
1
Emotional appeal in recruitment
advertising
and applicant attraction : unpacking national cultural differences
Han, Jing
;
Ling, Juan
- In:
Journal of organizational behavior : OB ; the internat. …
37
(
2016
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10011568881
Saved in:
2
Factors affecting consumer attitudes towards SMS
advertising
in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
3
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in
advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
4
Exploring cultural context congruency in television : a conceptual framework for assessing the impact of media context on
advertising
effectiveness in an emerging market
Grant, Claire
;
Bailey, Arlene
;
Ogbuehi, Alphonso O.
- In:
International journal of business and emerging markets …
9
(
2017
)
2
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011776071
Saved in:
5
Cultural and paradoxical values in
advertising
in Eastern Europe : evidence from Estonia
Saleem, Salman
;
Larimo, Jorma
;
Ummik, Kadi
;
Kuusik, Andres
- In:
Baltic journal of management
10
(
2015
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
Saved in:
6
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive
advertising
context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
7
Perceived financial constraints and normative influence : discretionary purchase decisions across cultures
Malika, Malika
;
Maheswaran, Durairaj
;
Jain, Shailendra …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 252-271
Persistent link: https://www.econbiz.de/10012819756
Saved in:
8
New research on cross-cultural and cross-national comparisons in
advertising
and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
9
Cultural meaning,
advertising
, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
10
The influence of cultural orientation on gender role representations : horizontal-vertical values in cross-cultural
advertising
Tian, Kathy
- In:
International journal of business anthropology
7
(
2017
)
1
,
pp. 49-84
Persistent link: https://www.econbiz.de/10011847990
Saved in:
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