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Werbung
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
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26
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25
Okazaki, Shintaro
25
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24
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24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Diehl, Sandra
23
Esch, Franz-Rudolf
23
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23
Schweiger, Günter
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Ford, John B.
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
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Österreichische Werbewissenschaftliche Gesellschaft
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Advertising Research Foundation
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Axel Springer Verlag, Marketing Anzeigen
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Confederation British Industry
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European Advertising Academy
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IGI Global
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American Enterprise Institute for Public Policy Research
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Axel Springer Verlag
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3
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International Chamber of Commerce
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3
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3
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3
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3
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Journal of advertising research
240
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
169
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
Psychology & marketing
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
46
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Economics letters
30
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ECONIS (ZBW)
12,478
USB Cologne (EcoSocSci)
1,307
EconStor
47
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
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6
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date (oldest first)
1
Swapping bricks for clicks : crowdsourcing longitudinal data on Amazon Turk
Daly, Timothy M.
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2603-2609
Persistent link: https://www.econbiz.de/10011399621
Saved in:
2
Improving the statistical power and reliability of
research
using Amazon Mechanical Turk
Bentley, Jeremiah, W.
- In:
Accounting horizons : a quarterly publication of the …
35
(
2021
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012817173
Saved in:
3
An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
Saved in:
4
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
5
Time-of-day and day-of-week variations in Amazon Mechanical Turk survey responses
Binder, Carola Conces
- In:
Journal of macroeconomics
71
(
2022
),
pp. 1-21
Persistent link: https://www.econbiz.de/10013328010
Saved in:
6
Ad testing
Baldinger, Allan L.
;
Cook, William A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 487-505)
.
2006
Persistent link: https://www.econbiz.de/10003420650
Saved in:
7
Qualitative
research
in
advertising
: twenty years in revolution
Scott, Linda M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 59-69)
.
2006
Persistent link: https://www.econbiz.de/10003445795
Saved in:
8
The use of
research
in
advertising
1928
Persistent link: https://www.econbiz.de/10003259511
Saved in:
9
Advertising
research
Holbert, Neil
-
1975
Persistent link: https://www.econbiz.de/10002849920
Saved in:
10
Advertising
research
White, Percival
-
1978
-
[Nachdr. d. Ausg.] New York, London 1927
Persistent link: https://www.econbiz.de/10003006150
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