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TV advertising engagement as a state of immersion and presence
Kim, Jooyoung; Ahn, Sun Joo; Kwon, Eun Sook; Reid, … - In: Journal of business research : JBR 76 (2017), pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
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The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: International journal of advertising : the review of … 42 (2023) 1, pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
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The bifold triadic relationships framework : a theoretical primer for advertising research in the metaverse
Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: Journal of advertising 51 (2022) 5, pp. 592-607
Persistent link: https://www.econbiz.de/10013417523
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Trends in advertising research : a longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok; Hayes, Jameson L.; Avant, J. Adam; … - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
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Visuals misleading consumers? : testing the visual superiority effect in advertising
Kim, Kyongseok; Kim, Hyang Sook - In: Journal of consumer marketing 39 (2022) 1, pp. 78-92
Persistent link: https://www.econbiz.de/10013165314
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Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam; Kim, Kyongseok; Hayes, Jameson L. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101