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Seasonality in the consumer response to milk advertising : implications for milk promotion policy

Kinnucan, Henry W.; Forker, Olan D. - 1982

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The impact of advertising fresh milk has on consumers' behaviour of the Thessaloniki City population

Papaioannou, Ioannis; Tzimitra-Kalogianni, Irene; … - In: International journal of electronic marketing and … 7 (2016) 4, pp. 322-334

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Evaluating generic milk promotion effectiveness with an imperfect-competition model

Suzuki, Nobuhiro; Kaiser, Harry M.; Lenz, John E.; … - In: New empirical industrial organization & the food system, (pp. 85-99). 2006

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Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98

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Optimal Temporal Policies in Fluid Milk Advertising

Vande Kamp, Philip R.; Kaiser, Harry M. - 2010

advertising is asymmetric. Using this approach, optimal strategies for generic fluid milk advertising in New York City are … variations in interest rates and the inclusion of milk demand seasonality in the model. Also less asymmetric responses to …

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