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Evaluating adolescents' responses to internet ads : role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya; Lin, Meng-Hsien; Laczniak, … - In: Journal of advertising 49 (2020) 3, pp. 292-308
Persistent link: https://www.econbiz.de/10012260484
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Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran; DelVecchio, Devon S.; Childers, Terry L. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 312-323
Persistent link: https://www.econbiz.de/10009259702
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The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
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A theory of advertising to children
Laczniak, Russell N.; Carlson, Les - In: Advertising theory, (pp. 135-148). 2012
Persistent link: https://www.econbiz.de/10009524185
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Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
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The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.; Vijayalakshmi, Akshaya; Laczniak, … - In: Journal of marketing communications 24 (2018) 7, pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
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Moving forward by looking back : resurrected advertising topics as an impetus for investigative endeavor
Laczniak, Russell N.; Carlson, Les - In: Journal of advertising 51 (2022) 3, pp. 273-275
Persistent link: https://www.econbiz.de/10013362308
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Female power portrayals in advertising
Kordrostami, Melika; Laczniak, Russell N. - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460