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~subject:"Werbung"
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Werbung
Printwerbung
663
Print advertising
662
Werbewirkung
227
Advertising effects
218
Advertising
194
Deutschland
150
Anzeigenwerbung
149
Germany
126
Consumer behaviour
112
Konsumentenverhalten
112
Zeitung
109
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107
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106
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101
Emotionale Werbung
93
Presseverlag
85
Press publisher
84
Theorie
80
Theory
80
Emotional branding
74
Zeitschrift
74
Internet marketing
67
Online-Marketing
67
Magazine
47
Brand management
41
Markenführung
41
Werbepsychologie
40
Marketing
39
Psychology of advertising
37
Emotion
36
Zielgruppe
33
Bibliometrics
32
Bibliometrie
32
Großbritannien
32
Preismanagement
31
Pricing strategy
31
United Kingdom
31
Schätzung
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English
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Athey, Susan
4
Calvano, Emilio
4
Zotos, Yorgos
4
Dewenter, Ralf
3
Gans, Joshua
3
Hatzithomas, Leonidas
3
Heimeshoff, Ulrich
3
Reid, Leonard N.
3
Tsichla, Eirini
3
Baccarella, Christian V.
2
Becker, Bettina
2
Beerli-Palacio, Asunción
2
Blum, Eleanor
2
Boutsouki, Christina
2
Chandra, Ambarish
2
Chauhan, Gajendra Singh
2
Dalamu, Taofeek
2
Das, Madhusmita
2
Dixon, Karen
2
Dorner, Florian
2
Homburg, Heidrun
2
Kind, Hans Jarle
2
King, Charles
2
King, Karen Whitehill
2
Koch, Rudolf
2
Margariti, Kostoula
2
Martín-Santana, Josefa D.
2
McClure, Leslie Willard
2
Mogaji, Emmanuel
2
Nelson, Jon P.
2
Ostroff, Joshua
2
Poonia, Arun Kumar
2
Ross, Craig
2
Saffer, Henry
2
Scheiner, Christian Willi
2
Schjelderup, Guttorm
2
Siegel, Michael
2
Trefzger, Timm Florian
2
Voigt, Kai-Ingo
2
Übelmesser, Silke
2
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Zentralausschuss der Werbewirtschaft
4
Deutscher Werberat
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
National Bureau of Economic Research
2
Zentralverband der Deutschen Werbewirtschaft
2
Asociación Española de Anunciantes
1
Axel Springer Verlag, Marketing Anzeigen
1
Graduate School Of Business Administration
1
IVD Service GmbH
1
Springer Fachmedien Wiesbaden
1
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History of retailing and consumption
6
Journal of current issues and research in advertising : JCIRA
5
Journal of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of international consumer marketing
4
Services marketing quarterly
4
International journal of advertising : the review of marketing communications
3
Journal of advertising
3
Journal of advertising research
3
Journal of business research : JBR
3
Australasian marketing journal
2
Contemporary economic policy : a journal of Western Economic Association International
2
European journal of marketing : EJM
2
Journal of global marketing
2
Journal of hospitality marketing & management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
The journal of services marketing
2
American economic journal
1
Business and Economic Research : BER
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Challenges in an age of dis-engagement
1
Commission of Inquiry into the Marketing of Beef and Veal. Research report
1
Corporate communications : an international journal
1
DICE discussion paper
1
Decision
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Discussion paper series
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Dissertation.de
1
Economics discussion paper series / Loughborough University, Department of Economics
1
Edition ZAW
1
Ekonomika : menadžment, marketing, finansije, tehnologija, informatika, ekologija, dizajn
1
Eurasian business review
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ECONIS (ZBW)
200
USB Cologne (EcoSocSci)
8
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208
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1
Emotionomics : leveraging emotions for business success
Hill, Dan
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10008660123
Saved in:
2
Schockierende Werbung : Erfolg bei erlebnisorientierten Konsumenten
Lischka, Juliane A.
-
2006
Persistent link: https://www.econbiz.de/10003139175
Saved in:
3
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
4
Communicating sustainability for the green economy
Kahle, Lynn R.
(
ed.
);
Gurel-Atay, Eda
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010220855
Saved in:
5
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
Saved in:
6
The role of emotions in advertising : a call to action
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10012201400
Saved in:
7
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
8
Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel
;
Collier, Joel E.
;
Shanahan, Kevin J.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10014233793
Saved in:
9
The persuasion industries : the making of modern Britain
McKevitt, Steven
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10012606579
Saved in:
10
Markenwerbung und nachhaltiger Konsum : "Faszination Nachhaltigkeit" oder "Bedrohung Nachhaltigkeit"?
Lichtl, Martin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013436451
Saved in:
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