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Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
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Ethnic identity in advertising : a review and meta-analysis
Sierra, Jeremy J.; Hyman, Michael R.; Heiser, Robert S. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 489-513
Persistent link: https://www.econbiz.de/10009678849
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Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.; Hyman, Michael R.; Reast, Jon; … - In: Journal of business ethics : JOBE 123 (2014) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
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Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy; Turri, Anna M. - In: Journal of marketing communications 21 (2015) 4, pp. 300-315
Persistent link: https://www.econbiz.de/10011405893