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Geyer, Hardy - In: Kulturmarketing, (pp. 229-246). 2008

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Marktetingcontrolling im Kulturbetrieb

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Klassische Instrumente der Öffentlichkeitsarbeit (PR)

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Advertising in Contemporary Consumer Culture

De Burgh-Woodman, Helene - 2018

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have...