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Influence of social media advertising, e-marketing and product quality on the process of purchasing nature cosmetics
Syawaluddin; Joni; Erwin - 2019
Persistent link: https://www.econbiz.de/10012146686
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Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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A collection of Islamic advertising principles : revisited and detailed
Ali Shafiq - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 209-222
Persistent link: https://www.econbiz.de/10011989257
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Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu; Sanni, Saidat Abidemi - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
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Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L. - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
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Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization
Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13
This article investigates the factors that affect consumers’ attitudes towards Instagram advertisements in Egypt. Furthermore, it studies the effect of consumers’ attitudes towards these advertisements on the development of their attitudes towards brands. An online questionnaire was used to...
Persistent link: https://www.econbiz.de/10012114176
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Small service businesses : advertising attitudes and the use of digital and social media marketing
Cole, Henry S.; DeNardin, Tom; Clow, Kenneth E. - In: Services marketing quarterly 38 (2017) 4, pp. 203-212
Persistent link: https://www.econbiz.de/10011798681
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Role of personalization in shaping attitudes towards social media ads
Aydin, Gökhan - In: International journal of e-business research : an … 14 (2018) 3, pp. 54-76
Persistent link: https://www.econbiz.de/10011886505
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The impact of advertising media strategy on consumer buying behaviour with special reference to FMCG products
Kaushik, Tanuja; Baliyan, Rashi - In: GITAM journal of management : a quarterly publication … 15 (2017) 4, pp. 128-143
Persistent link: https://www.econbiz.de/10011886855
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Trapped as a good worker : the influence of coercive acquaintance advertising on work outcomes
Yuan, Bocong; Li, Jiannan; Zeng, Guojun - In: Cornell hospitality quarterly : CQ 59 (2018) 4, pp. 428-441
Persistent link: https://www.econbiz.de/10011943110