Similar Search Results

Narrow search

Are they really that different from us : a comparison of Arab and American newspaper advertising

Kalliny, Morris - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 95-108

Persistent link: https://www.econbiz.de/10003987012

Advertising trends in the Arab world : a status report

Kalliny, Morris - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 86-106

Persistent link: https://www.econbiz.de/10010383932

Believing is buying : religiosity, advertising skepticism, and corporate trust

Minton, Elizabeth A. - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 54-75

Prior research has shown that religiosity influences consumer skepticism, but such research has lacked examination of the breadth of this effect and isolation of this effect by manipulating religion. Three studies explore this relationship. Study 1 shows that advertising skepticism mediates the...

Persistent link: https://www.econbiz.de/10012156773

Localizing to Arabic consumers : insights from print advertising

Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211

Persistent link: https://www.econbiz.de/10011852940

Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising

Kalliny, Morris; Ghanem, Salma; Shaner, Matthew; Boyle, … - In: Journal of global marketing 33 (2020) 3, pp. 158-176

Persistent link: https://www.econbiz.de/10012260089

Representing another nation : the influence of foreign citizen ambassadors on product evaluations

Spielmann, Nathalie; Minton, Elizabeth A. - In: Journal of business research : JBR 121 (2020), pp. 409-419

Persistent link: https://www.econbiz.de/10012417362

If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions

Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417

Persistent link: https://www.econbiz.de/10014445904

Death primes in advertisements : how international advertisers can ensure their message is effective

Minton, Elizabeth A.; Park, Heejung; Spielmann, Nathalie - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1143-1177

Persistent link: https://www.econbiz.de/10013362130