//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Toward effective CSR communica...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
12
Werbewirkung
12
Emotion
9
Advertising
8
Corporate Social Responsibility
6
Corporate social responsibility
6
Public relations
6
Öffentlichkeitsarbeit
6
China
5
Social Web
4
Social web
4
Accounting
3
Brand management
3
Communication
3
Corporate disclosure
3
Markenführung
3
Markov decision process
3
Queueing theory
3
Scheduling problem
3
Scheduling-Verfahren
3
Unternehmenspublizität
3
Warteschlangentheorie
3
Artificial intelligence
2
Business ethics
2
CSR communication
2
Cognition
2
Comparative advertising
2
Corporate culture
2
Critical thinking
2
Education
2
Experiment
2
Fundraising
2
Hospital
2
International
2
Internet marketing
2
Kognition
2
Kommunikation
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Wen, Taylor Jing
7
Wu, Linwan
5
Dodoo, Naa Amponsah
2
Yang, Jing
2
Anghelcev, George
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Ke, Li
1
Kim, Eunice
1
Morris, Jon D.
1
Peng, Yilang
1
Sar, Sela
1
Tsai, Wanhsiu Sunny
1
Wen, Jing
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
2
Journal of current issues and research in advertising
2
Journal of advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Wen, Taylor Jing
;
Ke, Li
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 685-702
Persistent link: https://www.econbiz.de/10013209394
Saved in:
4
Understanding AI advertising from the consumer perspective : what factors determine consumer appreciation of AI-created advertisements?
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10012642989
Saved in:
5
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
6
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
7
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
8
A computer vision methodology to predict brand personality from image features
Peng, Yilang
;
Wen, Taylor Jing
;
Yang, Jing
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 626-638
Persistent link: https://www.econbiz.de/10015050211
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->