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A review of measuring brand eq...
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Werbung
Consumer behaviour
82,112
Konsumentenverhalten
79,631
Theorie
22,987
Theory
22,685
Messung
22,427
Measurement
22,212
Preismanagement
19,021
Pricing strategy
19,005
Brand management
17,524
Markenführung
17,110
Brand image
11,067
Markenimage
10,950
Relationship marketing
10,006
Beziehungsmarketing
9,958
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9,157
USA
8,813
United States
8,440
Brand
8,117
Deutschland
7,354
Germany
6,590
Customer satisfaction
6,346
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6,139
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5,844
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5,833
Social Web
5,608
Social web
5,603
Online-Marketing
5,389
Internet marketing
5,359
Service quality
5,127
Einzelhandel
5,125
Dienstleistungsqualität
5,065
Retail trade
5,057
Werbewirkung
4,274
Electronic Commerce
4,219
Advertising effects
4,208
E-commerce
4,071
Experiment
3,973
Advertising
3,915
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3,861
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Septianto, Felix
20
Gierl, Heribert
18
Schlosser, Rainer
18
Eisend, Martin
17
Pelsmacker, Patrick de
16
Dens, Nathalie
15
Taylor, Charles Raymond
15
Zaccour, Georges
15
Dahlén, Micael
14
Rosengren, Sara
14
Diehl, Sandra
12
Yoon, Sukki
12
Wu, Linwan
11
Wilbur, Kenneth C.
10
Wilson, Christopher
10
Bagwell, Kyle
9
Chan, Kara
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Choi, Yung Kyun
8
Mooij, Marieke K. de
8
Sethi, Suresh
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Thaichon, Park
8
Wheeler, Alina
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Boerman, Sophie C.
7
Esch, Franz-Rudolf
7
Haley, Eric John
7
Hayes, Jameson L.
7
Johnson, Garrett A.
7
Karray, Salma
7
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National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
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Axel-Springer-Verlag
8
American Marketing Association
5
Österreichische Werbewissenschaftliche Gesellschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag
1
Boston College / Department of Economics
1
Campus Verlag
1
Columbia University / Department of Economics
1
Committee on Advertising
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
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Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Great Britain / Consumer Protection Advisory Committee
1
Grey Düsseldorf GmbH & Co. KG
1
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International journal of advertising : the review of marketing communications
131
Journal of business research : JBR
112
Journal of marketing communications
98
Journal of advertising research
95
International journal of advertising : the quarterly review of marketing communications
80
Journal of advertising
72
Journal of promotion management : innovations in planning and applied research
49
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of promotion management : JPM
44
Journal of retailing and consumer services
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
38
European journal of operational research : EJOR
30
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Marketing letters : a journal of research in marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of marketing research : JMR
21
Journal of historical research in marketing
20
Journal of marketing
20
International journal of industrial organization
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of international consumer marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Marketing : ZFP ; journal of research and management
18
SpringerLink / Bücher
18
Journal of business ethics : JOBE
17
Journal of global marketing
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
CESifo working papers
12
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Source
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ECONIS (ZBW)
3,772
USB Cologne (EcoSocSci)
87
EconStor
10
RePEc
1
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1
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date (oldest first)
1
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
2
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da
;
Perin, Marcelo Gattermann
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the
brand
's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
Brand
imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
5
Antecedents and financial impacts of building
brand
love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
Role of advertising and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
7
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
8
Can personalised prosocial ads be harnessed for
brand
equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
9
"Advertisements of every kind to bring their
brand
into notoriety" :
branding
and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham
- In:
Journal of wine economics
12
(
2017
)
4
,
pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
Saved in:
10
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
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