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Seeing the bigger picture : why market research history matters?
Crawford, Robert - In: International journal of market research 64 (2022) 2, pp. 187-199
Persistent link: https://www.econbiz.de/10012872698
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Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan - In: Reshaping capitalism in Weimar and Nazi Germany, (pp. 208-231). 2022
Persistent link: https://www.econbiz.de/10013191962
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Sensus van besigheidsdienste, 1987
1989
Persistent link: https://www.econbiz.de/10000799609
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Was bringt die Werbewirkungsforschung? : neuere Ansätze und Ergebnisse ; Dokumentation des Workshops vom 6. November 1992
Meffert, Heribert (contributor) - 1993
Persistent link: https://www.econbiz.de/10000873047
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Absatzwirtschaft : Betriebsführung auf neuen Wegen ; Gespräche zwischen deutschen und amerikanischen Betriebsführern in Baden-Baden u. Bad Neuenahr 1953
Hessenmüller, Bruno (contributor);  … - 1955
Persistent link: https://www.econbiz.de/10000508646
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Motivation research in advertising and marketing
Smith, George Horsley - 1954
Persistent link: https://www.econbiz.de/10000674520