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Price Matching Strategy : Impl...
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Werbung
Consumer behaviour
82,091
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Theorie
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USA
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United States
6,068
Online-Handel
6,023
Online retailing
6,010
Customer satisfaction
5,667
Kundenzufriedenheit
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5,188
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4,780
Social Web
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Online-Marketing
4,667
Internet marketing
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Service quality
4,535
Dienstleistungsqualität
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Brand
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Electronic Commerce
4,377
E-commerce
4,230
Werbewirkung
3,656
Advertising effects
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Septianto, Felix
19
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18
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18
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15
Gierl, Heribert
15
Dahlén, Micael
12
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Karray, Salma
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Wilson, Christopher
10
Bagwell, Kyle
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Martín Herrán, Guiomar
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Wilbur, Kenneth C.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Boerman, Sophie C.
7
Choi, Yung Kyun
7
Esch, Franz-Rudolf
7
Johnson, Garrett A.
7
Jørgensen, Steffen
7
Kind, Hans Jarle
7
Moshary, Sarah
7
Quach, Sara
7
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Axel-Springer-Verlag
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Springer Fachmedien Wiesbaden
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American Marketing Association
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
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Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Columbia University / Department of Economics
1
Consumer Research Institute, inc.
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Werbewissenschaftliche Gesellschaft
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Deutschland / Bundeswehr / Universität Hamburg
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Erasmus Research Institute of Management
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European Advertising Academy
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsgruppe Konsum und Verhalten
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Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
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Förderverein Marburger Japan-Reihe
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Great Britain / Consumer Protection Advisory Committee
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
101
Journal of marketing communications
93
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
66
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
44
Journal of retailing and consumer services
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
European journal of operational research : EJOR
29
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
International journal of industrial organization
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing
18
Journal of current issues and research in advertising
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
SpringerLink / Bücher
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
CESifo working papers
12
Journal of historical research in marketing
12
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ECONIS (ZBW)
3,290
USB Cologne (EcoSocSci)
41
EconStor
6
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1
Price advertising by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
2
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
3
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
4
Coordinating advertising and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
5
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
6
A two-period pricing model with group-buying
Gou, Qinglong
;
Cheng, Jun
;
Zhang, Juzhi
;
Liang, Liang
; …
-
2013
Persistent link: https://www.econbiz.de/10010228882
Saved in:
7
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
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8
Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma
;
Surti, Chirag
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
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9
Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet
;
Anderson, Eric T.
;
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
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10
Channel coordination over time : incentive equilibria and credibility
Jørgensen, Steffen
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
27
(
2003
)
5
,
pp. 801-822
Persistent link: https://www.econbiz.de/10001719692
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