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Werbung
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Location does matter : the effect of display locations of regular price and sale price on consumers' responses in comparative price advertising
Jang, Jung Min
;
Park, Eun Young
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1059-1085
Persistent link: https://www.econbiz.de/10012395642
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Content order in advertising and thinking styles : a cross-cultural study of the United States and South Korea
Jang, Jung Min
;
Shin, Sohyoun
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 457-472
Persistent link: https://www.econbiz.de/10012201480
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