Content order in advertising and thinking styles : a cross-cultural study of the United States and South Korea
Year of publication: |
2019
|
---|---|
Authors: | Jang, Jung Min ; Shin, Sohyoun |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 5, p. 457-472
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | USA | United States |
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