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Werbung
Marketingmanagement
18,993
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5,791
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5,421
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4,028
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1,668
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1,625
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Schultz, Don E.
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Shankar, Venkatesh
4
Taylor, Charles Raymond
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3
Boenigk, Michael
3
Dekimpe, M. G.
3
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3
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3
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3
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1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
NetLibrary, Inc
1
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1
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1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Uni-Taschenbücher GmbH
1
Universität Bremen
1
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Journal of marketing communications
21
Journal of business research : JBR
17
International journal of advertising : the review of marketing communications
15
Journal of advertising research
11
Journal of historical research in marketing
11
Journal of retailing and consumer services
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Marketing science
9
European journal of marketing : EJM
8
Journal of Islamic marketing : JIMA
8
Journal of marketing management : MM
8
Journal of marketing research : JMR
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
European journal of operational research : EJOR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of retailing
6
Psychology & marketing
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
SpringerLink / Bücher
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International journal of internet marketing and advertising : IJIMA
5
International journal of technology marketing : IJTMkt
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing
5
Journal of promotion management : JPM
5
Springer eBook Collection
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Lehrbuch
4
Marketing intelligence & planning
4
Services marketing quarterly
4
The marketing review
4
Advances in advertising research
3
Business horizons
3
Corporate communications : an international journal
3
Economics and business review
3
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ECONIS (ZBW)
851
USB Cologne (EcoSocSci)
14
EconStor
2
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1
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
Marketing management
Giles, G. B.
-
1964
Persistent link: https://www.econbiz.de/10002460314
Saved in:
3
Concepts for modern marketing
Day, Ralph L.
(
ed.
)
-
1968
Persistent link: https://www.econbiz.de/10000577865
Saved in:
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
5
Marketing communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
Saved in:
6
Marketing strategiczny na rynku farmaceutycznym
Michalik, Małgorzata
;
Pilarczyk, Bogna
;
Mruk, Henryk
-
2008
-
wyd. 2
Persistent link: https://www.econbiz.de/10003750458
Saved in:
7
Produktkommunikation : Geschichte und Theorie
Gries, Rainer
-
2008
Persistent link: https://www.econbiz.de/10003597363
Saved in:
8
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
9
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
Saved in:
10
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
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