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Werbung
Consumer behaviour
82,955
Konsumentenverhalten
80,475
Malaysia
17,127
Theorie
12,684
Theory
12,509
Brand management
11,324
Markenführung
11,242
Brand image
11,165
Markenimage
11,051
Price
9,690
Relationship marketing
9,574
Beziehungsmarketing
9,528
Preis
9,522
Markenartikel
8,236
Brand
8,201
USA
7,023
United States
6,721
Customer satisfaction
6,099
Kundenzufriedenheit
5,897
Online-Handel
5,711
Online retailing
5,703
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5,288
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5,241
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5,239
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4,894
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4,890
Internet marketing
4,866
Service quality
4,745
Dienstleistungsqualität
4,675
Einzelhandel
4,557
Retail trade
4,503
Werbewirkung
4,006
Pricing strategy
3,977
Preismanagement
3,971
Advertising effects
3,954
Electronic Commerce
3,912
E-commerce
3,797
Verbraucherverhalten
3,594
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3,589
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3,431
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Septianto, Felix
21
Gierl, Heribert
17
Dahlén, Micael
15
Eisend, Martin
15
Pelsmacker, Patrick de
14
Rosengren, Sara
13
Taylor, Charles Raymond
13
Dens, Nathalie
12
Diehl, Sandra
12
Wu, Linwan
12
Yoon, Sukki
11
Saffer, Henry
10
Boerman, Sophie C.
9
Chan, Kara
9
Dave, Dhaval
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Choi, Yung Kyun
8
Dodoo, Naa Amponsah
8
Hayes, Jameson L.
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Reijmersdal, Eva A. van
8
Rozendaal, Esther
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Thaichon, Park
8
Wheeler, Alina
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Haley, Eric John
7
Keller, Kevin Lane
7
Moshary, Sarah
7
Quach, Sara
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
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11
National Bureau of Economic Research
10
Axel-Springer-Verlag
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Bundesstelle für Aussenhandelsinformation
1
Bundesverband der Deutschen Industrie e. V.
1
Campus Verlag
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
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1
Grey Düsseldorf GmbH & Co. KG
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
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International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
104
Journal of marketing communications
98
Journal of advertising research
84
International journal of advertising : the quarterly review of marketing communications
77
Journal of advertising
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising : official publication of the American Academy of Advertising
44
Journal of promotion management : JPM
44
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
38
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
24
European journal of marketing : EJM
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing letters : a journal of research in marketing
20
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Marketing : ZFP ; journal of research and management
18
Journal of current issues and research in advertising
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Journal of global marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
European journal of operational research : EJOR
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
SpringerLink / Bücher
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
International journal of industrial organization
13
Journal of historical research in marketing
13
Marketing intelligence & planning
13
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ECONIS (ZBW)
3,269
USB Cologne (EcoSocSci)
79
EconStor
6
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1
The factors influencing adolescents’ purchase intentions of state-of-the-art cell phones in Taiwan
Lee, Hsiao-ching
;
Wang, Chung-yu
;
Hong, Ruei-sia
- In:
Service business
7
(
2013
)
4
,
pp. 713-734
Persistent link: https://www.econbiz.de/10010201129
Saved in:
2
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
3
How
smartphone
advertising influences
consumers
' purchase intention
Martins, José
;
Costa, Catarina
;
Oliveira, Tiago
; …
- In:
Journal of business research : JBR
94
(
2019
),
pp. 378-387
Persistent link: https://www.econbiz.de/10011947455
Saved in:
4
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
5
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
6
The impact of social media advertising on purchase intention : the mediation role of consumer
brand
engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Perceived humorand purchase intention : mediating role of attitude towards the advertisement and
brand
Hameed, Irfan
;
Khan, Muhammad Babar
;
Shahab, Atif
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
Saved in:
8
The effect of perceived advertising effort on
brand
perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
9
"Support your country and buy Chinese brands" : would Chinese
consumers
buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
10
An investigation of
brand
placement effects on
brand
attitudes and purchase intentions :
brand
placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
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